1. Find an ad that seems false or half true. Now list all the real truth not   reflected in the ad.

     Example: ìCoke is the Real Thing.î
     Reality:  11 marshmallows plus carbonated water, caffeine and flavoring, that the real ìreal thing.î

2. Find an ad that reflects one of the ìTwenty-Seven Problems with    Advertisingî  found in Marketing Madness:A           Guide for a Consumer   Society, by Micheal F. Jacobson and Laurie Ann Mazur  (Westview   Press, 1995).
 
     Example: ìAdvertising implies that thereís an easy solution to everything, from having friends to being healthy.î         (Cheerios    Can Help Reduce Cholesterol!î)
 Reality: Lowering cholesterol requires a diet low in saturated fat and    cholesterol and regular exercise.

3. Put the reality into the image. Do it with words, do it through bubbles, and/or do it with new glued-in images.

4. Other ways to adbust:

     A) Cut and paste images and type out the slogan you want to use.
     B) Juxtapose two ads to make a point.
     C) Cross out words in an existing ad to make a point.
     D) Do a play on words with an existing ad.
     F) Replace the visual with another visual in the ad to make a critical    point.
     G) Cut and paste the product on a poster and create a whole new    slogan that that shows the reality of that product.

Send your best advertisements to:

The Media Foundation
1243 West 7th Avenue
Vancouver, BC Canada v6h-tb7
www.abbusters.com